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The E-commerce specialization applies economic
principles to teach you how the Internet can be used to create exciting new
business opportunities. This specialization is designed to teach you how to
integrate the Internet into broader company marketing and strategy efforts.
Courses in this specialization include:
Principles of Internet Marketing
Major topics include the collection and use of online customer data, attracting
customers to a web site, using a web site to create customer value,
transitioning customers to online purchasing, and competition strategies in
industries with both online and traditional channels. (3 credits)
Introduction to E-commerce
Electronic Commerce (EC) examines transactions that take place over networks,
primarily the Internet. EC is the gateway for international business that
transcends the barriers of time and distance. It is the process of
electronically buying and selling goods, services, and information. This course
will study what EC is, how it is being conducted and managed, its major
opportunities, limitations, issues and risks and how businesses can leverage
Internet technologies to gain a competitive advantage. (3 credits)
Game Theory and Information Economics
Major topics include analyzing simultaneous and sequential games (Nash
equilibrium, backwards induction, sensitivity analysis), valuing information,
information as a commodity and information markets, problems of information
asymmetry (including moral hazard and adverse selection), and auctions. (3
credits)
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